Case Study Research

No one likes case study research. People either love it or hate it. You see, case study research flies against all normal scientific principles. People want hard facts – or at least what looks like facts. They want normative statistics, not qualitative research case studies. That is why, when I decided to specialize in case study marketing research, my advisor was so quick to discourage me. He had a lot of respect for me, something which really helped me in my studies, but he also saw me as somewhat rash and impulsive. He told me that, once I was labeled as a case study researcher, it would close off a lot of doors for me. I told him that I respected his opinion, and then did what I pleased. I knew that I would have a lot of doors open as well!

What makes case study research such a powerful tool in marketing is that it has a much better way of painting a picture than other research methods. Marketers don't have to understand all the rules of business. They need to understand how to make a specific project succeed. Researching case studies can give you that understanding. You can find a situation where another business had to deal with similar marketing branding issues, look at how they dealt with them, and observe whether it worked or not.

Case studies research doesn't give you statistics, but it does give you a story to tell. In most cases, the story is better than statistics. You can't sell a product based on statistics – you need stories as well. Saying that something is 60% likely to succeed is boring, but saying that something will give the product, say, a niche appeal to counterculture youth based on a trick inspired by a marketing campaign from the 1950s, lets them know exactly what you are talking about.  It sucks them into your idea, and makes them see your proposal through your eyes.

Another great thing about case study researchers it is often possible to find services which are willing to write it up for you. Most marketing research requires a lot of number crunching, but case study research just requires a good story. You might think this is a little cynical, but it doesn't even really matter if your conclusions based on the case study research are accurate or true.  All that matters is that it suggests a viable marketing strategy, one that seems worth using.

Associate Degree Vs. Bachelor Degree

There really are few ways to compare a two-year education with a four-year education that would be fair to either degree program. The truth of the matter is that both are excellent for certain things while both also offer serious limitations. When it comes to pros and cons they both have their own set of both that make excellent food for thoughts.

Two-Year Education

Pros

When it comes to a two-year college program there are several things you should consider in its favor before you take the plunge. First of all, you should keep in mind that the degree or certification at the end of your studies doesn't necessarily indicate the end of your education. Two-year degrees are excellent starting points for four-year degrees but also allow you the option to venture out into the workplace with your own skills and knowledge that will allow you greater earning potential than a high school diploma. You will also have the benefit of entering the work place much sooner with an associate's degree than with a bachelor's degree. Most importantly for many who are limited by budgets, two-year colleges offer an affordable alternative for an education or even the first two years of your education.

Cons

The biggest cons that most people find when it comes to getting a two-year degree is the growing competition for limited jobs. In fact, it is difficult to remain competitive in any industry when there are more and more entering the work force with bachelor's degrees. It is simply more difficult to maintain a competitive edge with only a two-year degree though it is not impossible. The other obvious con when it comes to two-year college degrees is that fact that some positions will not even consider anyone with less than a four-year degree. This means that you aren't even in the running required to worry about competition.

Four-Year Degrees

Pros

A bachelor's degree will earn you far greater earning potential in your lifetime than a high school education without a doubt. It will also place you in a position of serious competition within your chosen field or industry. This means that you will often be given preference when seeking jobs over those who do not have degrees or those with lesser degrees regardless of experience. There is also not enough that can be said about the personal confidence that goes along with earning your degree. You will find that you are much more confident on both a personal and a professional level once you've earned your bachelor's degree.

Cons

The single largest con associated with a bachelor's degree is the expense. Both in terms of time and money bachelor's degrees exact a price. You should be certain that you are both willing and able to pay that price before setting out to get your degree.

Regardless of whether a two-year degree or a four-year degree is in your personal best interest at the moment neither are a waste of time or effort. I hope that you will eventually seek a four-year degree, as this will give you a competitive edge in business, however, even the smallest improvement in your education level can mean big changes over the course of your lifetime. Sometimes it helps to improve your education in steps. Take one class at a time until you have your associate's degree then repeat until you have your bachelor's degree. Good luck!

A Community College Education is a Good Start

Many people search and search for the University they will attend upon graduation from high school. Eager students look forward to their time at university while parents wring their hands hoping that their children choose to attend a university that is not only close to home but also within their budget limitations. Another worry that parents have when their children decide to attend college is whether or not that university they attend will have the specialized and individualized services that their children were accustomed to receiving in high school. Face it; larger universities tend to be rather impersonal when it comes to the education of their students.

One answer to all those worries and more is to transition your students from high school to a two-year college rather than throwing them to the university wolves so to speak. Many people find that two-year colleges can in fact provide superior educations to four-year universities for those first two years or foundation college level courses. You will not get the specialized or specific instruction in a two year college that is available to upper level students on a university level but most students find the first two years of their college educations focused on getting the requirement and pre-requisite courses rather than the specialized courses in their intended field of study.

Many people also find that those first two years at a community college-transitioning from a small pond to a larger lake-are much easier to handle than going straight from high school to a university-out of the pond and into the ocean. Universities often have lower level classes as auditorium classes. These classes offer little individual instruction and are often sink or swim sorts of classes. Those students who have special learning needs are often lost in the shuffle when entering a university. Community colleges offer smaller classes and ample opportunities for tutoring as well as classes on how to learn to study.

Two-year colleges are also much easier on the budget than most universities. Most people find that community college does not place nearly the financial burdens on families that universities place. Add to that the fact that most community colleges offer very flexible class scheduling and even some courses online and you will find that there are many reasons to consider community college that go well beyond mere budgeting requirements.

Another benefit to students who wish to enter the work force sooner rather than later is that you can actually get a degree or certification in certain programs from a two-year college. This means that you can actually graduate and begin earning much sooner than if you were to attend a four-year college in search of a degree. If you aren't sure you want to invest the next four or five years of your life in pursuit of a degree or you simply aren't ready to commit yourself to one line of work for the rest of your life it is a good idea to spend two years in a community college rather than making the leap straight into a university setting.

If you are considering whether or not a community college or two year education is the best course of action for your specific needs, I really recommend creating a list of pros and cons of each and balancing your budget to see where your needs are most likely to be fully met. Remember you can always transfer to a university once you've completed your two-year college education or at any time during that education as long as you meet the universities admission requirements. Good luck and remember that your college education is one of the largest indicators of your future earning potential so take it seriously.